Social media tools and platforms are the various media used by internet users for their opinions, experiences and views with other internet users. Social media platforms can be a social networking (Facebook, MySpace), social bookmarking (Digg, Delicious), microblogging (Twitter, Plurk), content sharing (FeedBurner), image sharing (Flickr), audio sharing (Last.fm) and video sharing (YouTube).
Growing dependence of today’s Internet users to the tools and social media platforms now create a SMO strategy is as important as SEO (Search Engine Optimization).
Let try some tips to do social media optimization for your blog.
- Create Your Blog Content Fit In-Link The first key is to take your attention on your own blog content. Yes, as perfect whatever you have planned SMO strategy, it will not mean anything without the blog’s content is really beneficial for your blog readers. Create your content to other bloggers and worthy of reference in-links by other bloggers in the niche you choose. Your content should be unique, avoid duplicate content, informative and keep it simple.
- Make Easy Sharing and Bookmarking After writing quality content, the next step is to make your blog readers to spread the contents of your blog. Provide a sharing and bookmarking button (which is widely available free of charge, for example, ShareThis) in every article in your blog. Take advantage also Retweet button to your blog readers can distribute your articles via Twitter is just a click away. You can also take advantage of features “FeedFlare” from both the FeedBurner blog page and in the RSS Feeds page, exactly as it appears in the footer of each article on this blog.
- Give Incentives For Inbound Links Inbound links are links from other blogs. The more inbound links, then you are getting quality blog. One way to stimulate inbound links is to provide incentives to the blogs which link to your blog. You are able to link back or just give a written appreciation to those blogs have provided a link to your blog.
- Publish Your Content You are a blogger. Do not wait for others to distribute your content via social media sites. Spend special time to submit your content to social bookmarking sites (Digg, StumbleUpon), or to tag your content to social networking sites (Facebook, MySpace). Also update your blog information via microblogging site Twitter and Plurk.
- Let Other People to Promote Your Blog Content One of the secrets of social media optimization strategy is to let other people promote your blog content. Your blog readers allow you to use and modify your blog’s content as needed. But you must create a license to them to provide a link back to your blog.
- Build Your Own Community Begin to build a community of blog readers on your own. You can take advantage of features nice MyBlogLog or Facebook to begin building a community of your blog. By having a community, you build a network with those who actually have the same interests with you, want to relate to you, and want to get the benefit of the community you build.
- Give Award To Readers In the context of social media optimization, the role of your blog readers are very important. Readers of your blog is actually the dissemination of information about your blog and even became the evangelist selflessly for your blog. Therefore, give the award to your blog readers. Give link love or love-ins for those who have commented. Provide incentives free gift for those who have been loyal to your blog readers.
- Participate! Social media is about socializing. Therefore, you must participate and be involved in the talks conducted by the readers of your blog or those who follow you (eg, via Twitter or Facebook). Participating makes the message you want to say more quickly widespread.
- Be Courtesy and Honesty Similarly in the real world, interacting in the virtual world through social media is also regulated by etiquette. Be polite. Honest. Do not ever lie to the community to join. Honoring those who have communication with you. Positive attitude will increase the confidence of people to your.
- Do not be afraid to try new things Social media is changing by the minute. Almost every moment of birth to new possibilities, new sites, tools new, and a new platform in the world of social media. Therefore do not stop learning something new and do not be afraid to try new things.
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